Wishing you all a very happy and safe Memorial Day Weekend!

1. Understand What Your Market Wants Just because entrepreneurs think they have a great solution, it doesn’t mean the market agrees. “Most products fail not because they fail to develop a product, but because they fail to develop their market,” Mr. Vidra said. “The first piece of advice would be: Build stuff people want. So if you think you have a great solution for a problem, talk to people who are encountering the problem, and find out that this is really the solution that

JOHN H. DEAN The sales profession moves faster than ever today. In the blink of an eye, new competitors emerge, products similar to yours are released, and before you know it, it's a race to the bottom. No matter what industry you're in, what worked well a few years ago isn't good enough today. This is no time for trial and error or order taking; this is a time to sell. Here are some basic steps you can take to improve your sales performance, reduce your cost of selling, a

1. Keep the big vision in sight. A big vision will take you far. I put this tip first because when things go wrong on the path to your success, and they will, keeping the big vision in mind will enable you to steer your way back to a successful course. It may not always be the course you imagined, but your big vision becomes your north star, which in turn helps you navigate and orient yourself through the darkness. I believe in this so much, I even co-wrote a book on the subj